SHAPED BY YOUTH CULTURE
POWERED BY SOCIAL CHANGE
BEHAVIOURAL
SCIENCE LED
INSIGHTS
Gen Z is the largest, most diverse, and most geographically untethered cohort in history. Find out what they believe, how they behave and how that affects consumer-led trends.
REPORT 1
Ogilvy x Thred Media
For Gen Z- Brand is what you share, not what you sell- Part 1
'Embracing Co-Creation At All Levels: A Gen Z Growth Playbook'
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REPORT 2
Ogilvy x Thred Media
For Gen Z- Brand is what you share, not what you sell- Part 2
'Putting Community Building Into Practice'
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REPORT 3
Canvas8 x Thred Media
'Generation Z Snapshot - Trends Report'
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research
reports
‘Thank you for downloading our reports. We really hope to be able to build a stronger future for
People + Planet + Brands together with you. Email me at jenk@thredmedia.com with any questions you may have about Thred Media, Social Change and Gen Z.'
Jenk Oz, Thred Media
Founder & CEO