SHAPED BY YOUTH CULTURE
POWERED BY SOCIAL CHANGE
BEHAVIOURAL
SCIENCE LED
INSIGHTS
Gen Z is the largest, most diverse, and most geographically untethered cohort in history. Find out what they believe, how they behave and how that affects consumer-led trends.
research
reports
‘We have a strong, trusted working relationship with Thred because they’re fast, highly creative and a constant source of new ideas for all things youth culture, social change and Gen Z trends.’
Reid Litman, Ogilvy Consulting Director
Reports.
We have been very fortunate to co-author research reports with brands, agencies, research houses and organizations that support our Gen Z insights. We hope to build more global research partnerships that allow us to inspire and impact youth-led communities around the world.
Most Recent.
'For Gen Z, Brand Is What You Share, Not What You Sell', Ogilvy x Thred Media
'Gen Z, Putting Community Building Into Practice', Ogilvy x Thred Media
'Who Are Zillenials?', Canvas8 x Thred Media
'What's Driving Gen Z's Stick Shift Renaissance?'. Canvas8 x Thred Media
REPORT 1
Ogilvy x Thred Media
For Gen Z- Brand is what you share, not what you sell- Part 1
'Embracing Co-Creation At All Levels: A Gen Z Growth Playbook'
REPORT 2
Ogilvy x Thred Media
For Gen Z- Brand is what you share, not what you sell- Part 2
'Putting Community Building Into Practice'
REPORT 3
Canvas8 x Thred Media
'What's driving Gen Z's stick shift renaissance?'
REPORT 4
Canvas8 x Thred Media
'Generation Z Snapshot - Trends Report'
REPORT 5
Talenthouse report featuring Thred Media
'Talenthouse & EyeEm Visual Trends Report 2023'
Gen Z & Social Change - 'Thred Media Our Beacon of Hope'
REPORT 6
Canvas8 x Thred Media
'Who are Zillenials?' - Research Report
RESEARCH FEATURE
Stylus x Thred Media
' The New News Media' - Research Report
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Publications.
We have been very lucky to have our research insights included in publications authored by brands, agencies, research houses and organizations.
For Gen Z, Brand Is what you share, not what you sell, Ogilvy - See above
Gen Z, Putting Community Building Into Practice, Ogilvy - See above
Generational Snapshot of Gen Z, Canvas8 - See above
Talenthouse Visual Trends Report 2023 - See above
Who are Zillenials, Canvas8? - See above
The New News Media, Stylus - See above
What's driving Gen Z stick shift renaissance?' - See above
Opt-In Opt-Out, Expert Outlook 2022, Canvas8 Read
Youth-Led Agenda For Responsible Tech, Artefact & Omidyar Network Read
Gen Z & Entertainment, Vivendi
Who is Gen Z, Engage Youth Company Agency
The Gen Z Frequency, Gregg Witt & Derek Baird, Kogan Books
reports
‘Thank you for reading our reports. We really hope to be able to build a stronger future for
People + Planet + Brands together with you. Email me at jenk@thredmedia.com with any questions you may have about Thred Media, Social Change and Gen Z.'
Jenk Oz, Thred Media
Founder & CEO
research