PARTNER WITH US
We are Gen Z - from our Founder to our editors, journalists, researchers, graphic designers, videographers, and of course, our readers.
Shaped by Youth Culture.
Powered by Social Change.
250k+, the number of articles read on thred.com per month
17, the number of languages thred.com can be read in everyday
221+, the number of countries & territories thred.com reaches monthly
45, 12, 10, 5, the percentage of website readers from US, UK, CDN, AU
200k+, the number of followers across social media
57 & 42, % male/female breakdown
40%, 18-24 yrs and 25%, 25-34 yrs
100k, the number of people receiving our weekly newsletter every month
2000+, the number of entrepreneurs & activists, ready to co-create with brands
In order to fund our website costs and our Change Maker Network, we offer a variety of opportunities for companies, organizations and brands to reach and co-create in bespoke ways with our global Gen Z audience via our website and media platforms.
If you are looking to build awareness and shine a light on your new fully sustainable line of products, tell change-minded consumers about your new circular fashion project or you have new software that can empower the creator community and help their career take flight; then Thred Media is for you.
Oh did we forget to mention...
We have a pretty important rule, we only shine a light on positive social change-led projects. For example, Adidas leather sneaker drop...no but Adidas revolutionary water reduction project for textile manufacturing...yes!
Advertorials by Thred Journalists.
We have no traditional adverts on Thred.com. That's right, no pop-ups or side box distractions that interfere with your user experience.
However, in order to support our work, we offer four places on our Home Page where we can place a social change-focused, custom advert or advertorial. These spots exist already on the Home Page and therefore, will not be in the form of a pop-up or a distraction to the user experience. They will fit seamlessly, aesthetically and cohesively within the existing framework.
Our in-house team of Gen Z journalists are ready to bring your story to life in a way that gets it heard by the largest consumer base in the world, Gen Z. We want to put your story in front of an audience that truly cares about what you are doing to drive social change.
Writing, Design & Placement
There are three components to consider when placing an ad/advertorial on Thred Media's website:
1) Advert or advertorial?
2) Custom artwork or your own artwork?
3) Where you would like it placed on the Home Page of Thred.com and for how long?
'Love Our Partners' Sponsorship Program.
Introduce your company or brand to our Gen Z audience by having a coveted spot in our 'Love Our Partners' section that appears on every page of the website. We will also connect your URL to the logo, enabling readers to go directly to your site and learn about your company.
Your logo can appear in this section for 3, 6, 9 or 12 months. We suggest you link the logo back to a section on your website that is of direct interest to young people. You can also include coupons for them, should they wish to purchase items from you.
'Thred Media is not only a place to come to learn about topics that are important to Gen Z, it empowers leaders like myself to want to get up and get loud. The organization is lead by incredible Gen Z warriors who understand what is needed to create actual change in their own communities.'
Brian Femminella, CEO, SoundMind
We publish two newsletters a week, one from the Thred.com website and one from LinkedIn. If you would like your company, brand or product to be included in an advertorial or sponsor the newsletter, please let us know. We would be happy to include you provided the focus is positive social change. Below are two partial examples of our newsletters.
Thred Website Newsletter
This newsletter is sent out once a week on Wednesdays. It showcases the best articles from the past seven days plus it highlights social change opportunities, grants, internships, and petitions. Website newsletter, sign up here
This newsletter is sent out once a week on Thursdays. It showcases our Editor's favourite two articles of the week and the writers spice up their take on all things social change. We call it the 'Social X Change'. LinkedIn newsletter, sign up here
Sponsored Posts Across Multiple Platforms.
We are happy to help spread the word about upcoming events, the launch of new products, social change-focused projects etc...if it's positive, we're here for it. We are happy to help create images, illustrations, videos, doodle art and animation to accompany your announcement.
Our writers are also happy to assist with copywriting, to ensure we engage our Gen Z audience. We can even help you choose a platform that best suits your goals, content type and audience type. Check out @thredmag across all social media.