SHAPED BY YOUTH CULTURE
POWERED BY SOCIAL CHANGE
BEHAVIOURAL
SCIENCE LED
INSIGHTS
Gen Z is the largest, most diverse, and most geographically untethered cohort in history. Find out what they believe, how they behave and how that affects consumer-led trends.
Reports.
We have been very fortunate to co-author research reports with brands, agencies, research houses and organizations that support our Gen Z insights. We hope to build more global research partnerships that allow us to inspire and impact youth-led communities around the world.
​
Most Recent.
'For Gen Z, Brand Is What You Share, Not What You Sell', Ogilvy x Thred Media
'Gen Z, Putting Community Building Into Practice', Ogilvy x Thred Media
'Who Are Zillenials?', Canvas8 x Thred Media
'What's Driving Gen Z's Stick Shift Renaissance?'. Canvas8 x Thred Media
REPORT 5
Talenthouse report featuring Thred Media
'Talenthouse & EyeEm Visual Trends Report 2023'
Gen Z & Social Change - 'Thred Media Our Beacon of Hope'
Publications.
We have been very lucky to have our research insights included in publications authored by brands, agencies, research houses and organizations.
For Gen Z, Brand Is what you share, not what you sell, Ogilvy - See above
Gen Z, Putting Community Building Into Practice, Ogilvy - See above
Generational Snapshot of Gen Z, Canvas8 - See above
Talenthouse Visual Trends Report 2023 - See above
Who are Zillenials, Canvas8? - See above
The New News Media, Stylus - See above
What's driving Gen Z stick shift renaissance?' - See above
Opt-In Opt-Out, Expert Outlook 2022, Canvas8 Read
Youth-Led Agenda For Responsible Tech, Artefact & Omidyar Network Read
Gen Z & Entertainment, Vivendi
Who is Gen Z, Engage Youth Company Agency
The Gen Z Frequency, Gregg Witt & Derek Baird, Kogan Books
reports
research