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BEHAVIOURAL
SCIENCE LED
INSIGHTS

Gen Z is the largest, most diverse, and most geographically untethered cohort in history. Find out what they believe, how they behave and how that affects consumer-led trends.

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research 

reports 

‘We have a strong, trusted working relationship with Thred because they’re fast, highly creative and a constant source of new ideas for all things youth culture, social change and Gen Z trends.’

Reid Litman, Ogilvy Consulting Director

Reports.
We have been very fortunate to co-author research reports with brands, agencies, research houses and organizations that support our Gen Z insights. We hope to build more global research partnerships that allow us to inspire and impact youth-led communities around the world. 

Most Recent.

'For Gen Z, Brand Is What You Share, Not What You Sell', Ogilvy x Thred Media 

'Gen Z, Putting Community Building Into Practice', Ogilvy x Thred Media

'Who Are Zillenials?', Canvas8 x Thred Media

'What's Driving Gen Z's Stick Shift Renaissance?'. Canvas8 x Thred Media

REPORT 1

Ogilvy x Thred Media
For Gen Z- Brand is what you share, not what you sell- Part 1

'Embracing Co-Creation At All Levels: A Gen Z Growth Playbook'

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REPORT 2

Ogilvy x Thred Media
For Gen Z- Brand is what you share, not what you sell- Part 2
'Putting Community Building Into Practice'

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REPORT 3

Canvas8 x Thred Media
'What's driving Gen Z's stick shift renaissance?'

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REPORT 4
Canvas8 x Thred Media

'Generation Z Snapshot - Trends Report'

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REPORT 5
Talenthouse report featuring Thred Media

'Talenthouse & EyeEm Visual Trends Report 2023'

Gen Z & Social Change - 'Thred Media Our Beacon of Hope'

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REPORT 6
Canvas8  x Thred Media

'Who are Zillenials?' - Research Report

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Publications.
We have been very lucky to have our research insights included in publications authored by brands, agencies, research houses and organizations. 

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For Gen Z, Brand Is what you share, not what you sell, Ogilvy - See above

Gen Z, Putting Community Building Into Practice, Ogilvy -  See above

Generational Snapshot of Gen Z, Canvas8 - See above

Talenthouse Visual Trends Report 2023 - See above

Who are Zillenials, Canvas8? - See above

What's driving Gen Z stick shift renaissance?' - See above
Opt-In Opt-Out, Expert Outlook  2022, Canvas8 Read

Youth-Led Agenda For Responsible Tech, Artefact & Omidyar Network Read
Gen Z & Entertainment, Vivendi

Who is Gen Z, Engage Youth Company Agency

The Gen Z Frequency, Gregg Witt & Derek Baird, Kogan Books

 

reports 

‘Thank you for reading our reports. We really hope to be able to build a stronger future for
People + Planet +  Brands together with you. Email me at jenk@thredmedia.com with any questions you may have about Thred Media, Social Change and Gen Z.'

Jenk Oz, Thred Media

Founder & CEO

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research 

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