We use Gen Z behavioural insights and the power of social change to build a stronger future for
people + planet + brands
Shaped by Youth Culture.
Powered by Social Change.
We are a social enterprise focused on Consulting, Publishing, Media and Production aimed at Generation Z. We are Gen Z - from our Founder to our editors, journalists, researchers, client consultants, graphic designers, animators, videographers, and of course, our readers.
We allow clients to access a Gen Z approach to research and futurecasting insights using first-hand data, co-creation strategies and game-changing content production.
If you are looking for a Gen Z consulting agency to help grow your brand and expand your business by truly understanding the beliefs, behaviours and transformational forces motivating Gen Z consumers; then look no further than the 'how we are different' section below or check out our Consulting page.
‘We have a strong, trusted working relationship with Thred because they’re fast, highly creative and a constant source of new ideas for all things youth culture, social change and Gen Z trends.’
Reid Litman, Ogilvy
Global Consulting Director
We provide brands, agencies, organisations, non-profits and governments with behavioural insights that lead to a deeper understanding of Gen Z beliefs, behaviours and consumer trends. We combine our expertise with our far-reaching network of Gen Z experts, influencers, activists, and entrepreneurs, enabling us to deliver the most targeted approach to gaining share-of-mind of this game-changing generation.
The central tenet is the 100% social change-focused website thred.com. In addition to our editors and in-house writers, we have built out a global eco-system of young journalists, activists and entrepreneurs that focus on news and social justice with a refreshingly authentic and transparent 'on the scene' reporting style. Empowering these young activists and writers by giving them a platform to voice Gen Z movements is at the centre of our company.
Our goal is to inform, inspire and impact the most amount of like-minded people to take action locally to affect global change at scale. Therefore, our community is at the heart of everything we do, from our website readers to our social media community, to our Change Maker Network of interns, ambassadors, remote writers and discord moderators. Join our Change Maker Network and Directory Here
We hope to be a positive unifying force that galvanises social spirit
by supporting and integrating with Gen Z movements globally
'Thred Media’s social change-focused content and its work highlighting the activism of Gen Z, gives me hope for the future. They’re exactly the kind of media platform the world needs right now.'
Imogen Calderwood, Editorial Director, Global Citizen
How we are different.
We have three pillars under one roof that triangulate to form Thred Media. Publishing + Consulting + Community
Insights & Futurecasting
We analyse the beliefs, behaviours and consumer habits of Gen Z and publish them daily in 17 languages
200k+ social media followers, 350k monthly website article reads from 220+ countries and territories in 17 languages
A network of global experts available for insights, panels, interviews and co-creation deep dives with brands
We only focus on the topics we live and breathe every day. Gen Z + Social Change + Creator Economy
Media & Change Partners
Partnered with 30+ social organizations, Gen Z led change maker movements and global non-profits
'We have worked very closely with Thred Media. From social media management, graphic design, and insights reports, to Gen Z creative briefs. They have always been professional, and responsive, and delivered beyond our expectations both on timing and quality.'
Clare McKeeve, CEO, Talenthouse
this week at thred...
Another Thred Exclusive dropped this week! Chelsea Miller talks about sustainable-movement building. A leading voice in racial justice and digital organising, Chelsea Miller is the co-founder of Freedom March NYC, one of the largest youth-led civil rights groups in America. We spoke to her about how considering long-term impact should always take precedence over promoting band-aid solutions. Read
Stylus x Thred Media- The New News Media
The news media needs a rethink: misinformation has deeply damaged trust, the polycrisis is turning people away from the bleakness of traditional coverage, and news consumption habits are being transformed by social media. A crop of disruptors is seeking to deliver more trust, clarity and personal control by employing artificial-intelligence- (AI) -based personalisation, non-partisan formats, Gen-Z-geared coverage and informal journalism. Read
Research Reports - Gen Z Playbooks by Thred Media x Ogilvy Consulting
'For Gen Z- Brand is what you share, not what you sell' is a two-part series we co-authored with Ogilvy Consulting, NYC.
Playbook Part 1 - 'Embracing Co-Creation At All Levels: A Gen Z Growth Playbook' Read
Playbook Part 2 - 'Putting Sharing Into Practice' Read
Accounts to follow this week other than @thredmag :)
@stand.earth @world_wildlife @wildearthguardians @climatereality @sunrisemvmt
'Working with Thred Media is always a pleasure. Their extensive Gen Z contact list is full of smart, interesting, and insightful young people who can share specific knowledge and learnings about not just their generation but also a wealth of different sectors.'
Louis Tozer, Senior Behavioural Analyst, Canvas8
'Use your media to grow awareness. Use your voice to bring attention. Use your privilege to drive purpose.
And use your time on this planet to create positive social change at scale.'
Jenk Oz, Founder Thred Media, TEDx Talk